PRIVACY POLICY

Data Protection & Privacy Policy

At WildPaw Naturals, your privacy matters to us.

We collect and process personal data in accordance with the UK Data Protection Act 2018
and the UK General Data Protection Regulation (UK GDPR).

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1. Information We Collect

We may collect and process the following personal data:

• Contact details – name, email address, delivery and billing address, phone number
• Order and payment details – order information and transaction data (payments are processed securely by Stripe)
• Communication data – customer service enquiries and correspondence
• Marketing preferences – newsletter subscriptions and consent status
• Technical and analytical data – IP address, browser type, device information, pages visited and interactions (via cookies and analytics tools)

2. How We Use Your Information

We use your personal data to:

• process and fulfil orders
• manage payments and deliveries
• provide customer support and order updates
• send marketing communications (only if you have opted in)
• improve our website, services and customer experience

You can unsubscribe from marketing communications at any time using the link included in our emails.

3. Legal Basis for Processing

We process your personal data on the following legal bases:

• Performance of a contract – to fulfil your order
• Legal obligation – for accounting, tax and regulatory purposes
• Consent – for marketing communications and optional cookies
• Legitimate interests – to improve our services, website functionality and prevent fraud

4. Data Security

We take appropriate technical and organisational measures to protect your personal data.

• Online payments are processed securely by Stripe.
• WildPaw Naturals staff never have access to your full payment card details.

5. Data Sharing

We do not sell your personal data.

We may share your data only with trusted service providers where necessary to operate our business and fulfil your order, including:

• payment processors (e.g. Stripe)
• courier and delivery companies
• website hosting, IT and analytics providers

All service providers are required to process your data securely and in accordance with applicable data protection laws.

6. International Data Transfers

Some of our service providers may process personal data outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs),
to protect your personal data in accordance with UK GDPR.

7. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy:

• Order and transaction data – up to 6 years (for legal and tax obligations)
• Marketing data – until you withdraw your consent
• Customer support data – for as long as necessary to resolve enquiries

8. Your Rights

Under the UK GDPR, you have the right to:

• access your personal data
• request correction or deletion of your data
• restrict or object to processing
• withdraw consent at any time
• lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website:
https://ico.org.uk

To exercise your rights, please contact us at:
support@wildpawnaturals.co.uk

9. Cookies

We use cookies and similar technologies to ensure website functionality, analyse website traffic and user behaviour,
and improve marketing effectiveness.

For full details, please see our Cookie Policy.

10. Mandatory Information

Providing certain personal data is necessary to process your order.
If you do not provide this information, we may be unable to fulfil your purchase.

11. Related Policies

This Privacy Policy should be read together with our Cookie Policy and Return Policy.